The article marketing is one of the top techniques to promote the online business. There are many other online marketing techniques that are extremely useful but article marketing is at number one in the list. While you are writing articles for your website, you should consider using easy language and providing the valuable information. Here are few things that you should always consider while writing the articles for the online marketing; Title: Title of the article is the most important thing. The title should be carefully created and it should contain the keywords. A title without keywords will not help your cause much. You should not make a very lengthy title. The title should be attractive and can have the question style. The numbers in beginning of the article i.e. 5 tips for mobile buyers, is another way to create attractive titles. The Language: Remember that the language of the article is the most important thing and you should not compromise on that. You do not need to write in bulk which has poor quality. You should consider using the language and style which is both impressive and easy to understand at the same time. The language should not contain the complicated and less used idioms and phrases. You should use an impressive style so that the reader feels gripped. Also make sure that there are no mistakes and there are no grammatical errors. Most of the website will reject the articles and will not publish them if they have grammatical mistakes and are not well written. The Structure: The second thing that you should keep in mind is the structure of the article. The article has to be well structured. Using bullets and numbers is extremely recommended. Make sure that the article has a good opening and the body of the article contains the required information. Include the solid facts and talk about the things that are advantages of your business. Do not make direct reference to your business in the body of the article. Also try to divide the article in small paragraphs and try not to make it too lengthy. Overall, the aim is to keep the reader interested and to provide him with a good reading. Links and resource box: The articles are for the promotional purpose and you want to get the visitors to your website. The reader of the article must be impressed enough to click the link and come to your home page. It is better to avoid using the links to your home page in the body of the article. You can use your resource box for that. This is also required by many publishing website. Using the link in the body will not leave a good impression. The resource box is something that is meant for the writer to get the promotion. You should use it to your benefit and should put the link to your webpage there!